Search Marketing Analyst

Location: Walnut Creek, CA

Department: Marketing

Type: Full Time

Min. Experience: Mid Level

One Planet Ops Inc. is hiring a Search Marketing Analyst. This person will play a critical role in driving our profitable growth by being responsible for online traffic acquisition with search engine marketing (SEM) and Pay per Click (PPC) channels across multiple verticals. Candidates should be comfortable with data analysis and demonstrate a proven track record of problem solving.

Responsibilities:

  • Plan and implement SEM campaigns and other PPC accounts
  • Monitor intraday performance, compile daily report, and provide in-depth analysis of the accounts and campaigns. Develop and execute optimization plans and bidding strategies for better ROI
  • Optimize account performance through on-going effort of keyword expansion, ad copy testing, campaign structure improvement, and bid management.
  • Maximize click-through rate (CTR), keyword quality score, and conversion rate through best practice and continuous testing effort
  • Launch, test, and optimize display campaigns through targeting improvements, frequency caps, creative testing, and bid optimization
  • Assist with landing page optimization strategies and A/B testing to improve performance

 

Qualifications:

  • Bachelor’s degree required. Master’s degree a plus.
  • Logical thinking and problem solving skills
  • Strong background with data analysis. Passionate about number crunching. Advanced proficiency in Excel a plus.
  • Comprehensive understanding of digital marketing
  • Adwords certified a plus
  • Prior experience managing high budget SEM accounts a strong plus

 

Personal attributes:

  • Strong communication skills and positive attitude
  • Self-motivated and self-directed

 

 

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